Account Planning Group Sweden

Heidi Hackemer: planning, creativity & planning for creative campaigns

Below, Heidi Hackemer's deck from tonight's talk on planning for creative campaigns.

 

planning, creativity & planning for creative campaigns

View more presentations from Heidi Hackemer

Tonight: Heidi Hackemer on planning for creative campaigns

A friendly reminder: 

In the HOW TO WIN series, Heidi will talk about the relationship planners can have with creatives, how to work together for creative award-winning campaigns and how to see planning in a new light. RSVP here: bit.ly/APGapril

The seminar is free for all members of APG Sweden.

+1 : All members of APG Sweden can bring one guest. Do you want to bring more? Email [email protected]

Do you want to attend the seminar? Become a member of APG Sweden here.

 

When: 18.00 today.

Where: Berghs SoC, Sveavägen 34, Room 41

Heidi Hackemer: six items or less

Heidi Hackemer som kommer till APG Sweden på måndag (OSA här) har flera intitiativ bakom sig. Bland annat det uppmärksammade "Six items or less" - en utmaning i begränsa sin garderob, men som lät användarna själva lägga mening i projektet.

Our whole thing was not to put a philosophy behind it, and not be too preachy.

Bättre beskrivet i New York Times, 

 

Monday 16 April: Heidi Hackemer

Heidi Hackemer, former Strategy Director on BBH and lead planner for the Google Account, now freelances for Droga5 and Hyper Island and more.  In the HOW TO WIN series, Heidi will talk about the relationship planners can have with creatives, how to work together for creative award-winning campaigns and how to see planning in a new light. RSVP here: bit.ly/APGapril The seminar is free for all members of APG Sweden. +1 : All members of APG Swedencan bring one guest. Do you want to bring more? Email [email protected] Do you want to attend the seminar? Become a member of APG Sweden here.