Jennifer Aaker är skaparen av varumärkesmodellen Brand Personality Dimensions och är en av världens mest respekterade och kunniga forskare inom området för konsument- och varumärkespsykologi. Hon ger en exklusiv föreläsning i Stockholm den 24 juni 2008 kl. 15-17.
APG Sweden-medlemmar betalar 2 950 kr (ordinarie pris är 3 450 kr). Det är ett begränsat antal platser.
Anmälan görs till Suzanne Hamilton på Phorecast:
E-post: suzanne.hamilton@phorecast.com
Tfn: 0706-73 98 73
Beyond Brands – Understanding Relationships
In her presentation, "Beyond Brands: Understanding Relationships", Professor Aaker will discuss the psychology of consumer-brand relationships and outline the basics of what it takes to build strong relationships between companies and consumers. Jennifer will share insights into global brand building, how to develop a brand's "personality". and how to manage consumer expectations. Regardless of your organization or customers, Professor Aaker's lively presentation is certain to offer a fresh perspective and illuminating, innovative ideas.
Using a fresh mindset, Professor Jennifer Aaker will discuss the psychology of consumer-brand relationships and outline the basics of what it takes to build strong relationships between companies and consumers. Sharing insights into global brand building, Aaker will explain how to successfully develop a brand's "personality" and how to manage consumer expectations. Whatever the nature of your organization or customers, Aaker's insights are certain to expose new perspectives and illuminating, innovative ideas.
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